Marketing Skills for AI Agents: A Marketing Workflow Pack for AI Agents

Project: https://github.com/coreyhaines31/marketingskills

One-sentence positioning

marketingskills is a marketing skill pack for AI coding agents. It gives Claude Code, OpenAI Codex, Cursor, Windsurf, and other agents more professional workflows and evaluation criteria when handling SEO, conversion optimization, copywriting, ads, analytics, and growth tasks.

Basic information

What problem does it solve?

Many AI coding agents are already good at writing code. But once the task moves into marketing, the quality often becomes inconsistent.

For example, you might ask an agent to:

• optimize the conversion rate of a landing page;
• write a cold email sequence;
• run an SEO audit;
• plan an A/B test;
• design a product launch plan;
• analyze churn and retention problems.

The agent can usually produce suggestions, but those suggestions often stay at a generic level: they look reasonable, yet lack concrete workflows, checklists, and marketing judgment.

That is the problem marketingskills tries to solve. It turns common marketing tasks into reusable Agent Skills, so an AI agent does not have to improvise every time it meets a marketing scenario. Instead, it can follow a more professional workflow.

Core capabilities

1. Covers a full marketing workflow

This project is not a single prompt. It is a skill library built around marketing work. The skills listed in the README cover multiple stages from acquisition to conversion and retention.

Common areas include:

• SEO and content: seo-audit, ai-seo, schema, content-strategy, programmatic-seo
• Conversion optimization: cro, signup, onboarding, popups, paywalls
• Copywriting and content production: copywriting, copy-editing, cold-email, emails, social, video, image
• Ads and paid acquisition: ads, ad-creative
• Growth and retention: referrals, free-tools, churn-prevention, community-marketing
• Sales and GTM: revops, sales-enablement, launch, pricing, competitors
• Strategy and research: customer-research, marketing-ideas, marketing-psychology

That means it is not only helping you “write a piece of marketing copy.” It can support a much broader marketing task chain.

2. Uses product context as the foundation

One of the most important design choices in the project is the product-marketing skill.

According to the README, other skills read product-marketing first to understand the product, users, positioning, and market context before entering a specific task. This is important.

Marketing tasks are highly dependent on context. Different products have different users, use cases, pricing models, and competitors. Without a shared product context, AI can easily produce content that is “correct but useless.”

product-marketing works like a base profile for all later marketing tasks. It helps the agent understand what the product is, who it serves, what problem it solves, and why people should care before writing pages, emails, ads, or SEO content.

3. Skills can work together

Another important characteristic of marketingskills is that its skills are connected.

For example:

• copywriting can work with cro and ab-testing for landing page optimization and experiment design;
• revops can work with sales-enablement and cold-email for sales lead and outreach workflows;
• seo-audit can work with schema and ai-seo for search and AI-search optimization;
• customer-research can provide inputs for copywriting, cro, and competitors.

This design is closer to real marketing work. Tasks are not isolated. Research, positioning, copy, channels, data, and experiments all influence each other.

4. Supports mainstream AI coding agents

The project explicitly mentions support for:

• Claude Code
• OpenAI Codex
• Cursor
• Windsurf
• other agents that support the Agent Skills spec

This makes it feel more like a portable marketing capability pack than a prompt collection tied to a single AI product.

If a team already uses AI coding agents for engineering tasks, it can add this skill pack to the project and let the same agent assist with parts of growth, content, and conversion optimization work.

Who is it for?

This project is especially suitable for these groups:

Technical founders

They have a product and engineering ability, but may lack systematic marketing experience. The skill pack can help with positioning, landing pages, cold-start content, SEO, cold emails, and growth experiments.

Indie hackers

Many indie developers do not struggle with building products as much as they struggle with acquiring users consistently. marketingskills can turn common marketing actions into repeatable workflows and lower the startup cost.

SaaS and AI tool teams

These products usually need continuous work on content, conversion, trial activation, retention, and sales enablement materials. Skills such as CRO, SEO, onboarding, pricing, and sales enablement are especially relevant.

Technical marketing teams using AI agents

If a team already uses Claude Code, Codex, or Cursor for engineering work, it can also hand repetitive marketing workflows to agents: generating ad ideas, improving page copy, preparing competitor comparison pages, or designing experiment plans.

Quick start

The recommended way is to install all skills with npx skills:

npx skills add coreyhaines31/marketingskills

If you only want to try a few common skills first, install selected skills:

npx skills add coreyhaines31/marketingskills --skill product-marketing cro copywriting seo-audit

You can also list the available skills first:

npx skills add coreyhaines31/marketingskills --list

After installation, you can ask an agent to handle tasks such as:

Rewrite the hero copy of our homepage based on the current product positioning.

Audit this landing page for conversion issues and prioritize the fixes.

Design an A/B test plan for the signup flow of this SaaS product.

Write a B2B cold email sequence and follow-up sequence based on our product information.

Plan an AI SEO content optimization workflow for this product.

Conclusion

The value of marketingskills is not that it collects another batch of prompts. Its value is that it breaks marketing work into reusable, composable skill modules that AI agents can call automatically.

For developers and technical teams, it adds a marketing workflow layer to AI coding agents. It cannot replace real market judgment, but it can significantly lower the starting cost of marketing execution: from writing copy and doing SEO to planning conversion experiments and product launches, the agent has clearer processes to follow.

If you already use Claude Code, Codex, Cursor, or a similar agent for development work, and you also want AI to help with some growth and marketing tasks, marketingskills is worth adding to your toolbox.